Social Media Software Solution
Wills Smart Technology's Social Media Software
Social media management systems provide functionality to administer social media accounts, schedule posts, suggest content, and boost posts. Social media management software is used by social media, marketing, and communications departments to increase brand awareness, manage workflows, and engage online communities. Social media management tools are used by these teams to create engaging content that can be used in marketing campaigns and to maintain an online presence. The products often provide tools such as user access control, content libraries, timelines, schedules, and archives. These social media marketing management tools are aimed at maximizing search engine optimization, increasing inbound traffic, customer satisfaction, and customer conversion. Social media management software often provides functionality of social media monitoring software and social media analytics software. It can be a part of a social media suite as a standalone or integrated component. Many marketing automation products offer social media management as a feature.
To qualify for inclusion in the Social Media Management category, a product must be able to:
- Plan social media content
- Publish social media posts
- Manage multiple accounts
- Respond to inquiries
- Automate and schedule social media posts
- Store content and archive posts
Manage all your social media in one place
From finding prospects to serving customers, We helps you do more with your social media.
With the amount of consumers inundating social media channels with opinions, experiences, and recommendations, businesses can no longer afford to ignore this marketing channel. The proliferation of social media is undeniable. 52 percent of online adults now using two or more social networks. Roughly half of Internet-using young adults ages 18-29 (53 percent) use Instagram. And half of all Instagram users (49 percent) use the site daily. 56 percent of all online adults 65-and-older use Facebook, representing 31 percent of all seniors. Keeping up with so many channels and users — and measuring their impact on your business — is not easy. In a recent survey, CMOs overwhelmingly expect to interact with customers over social networks in the next three to five years, although 66 percent of respondents say they are unprepared to do so. If you’re struggling to bridge the gap between your marketing and social media efforts, your business needs social media marketing software. Sometimes called social media management software (SMMS), and closely aligned with marketing automation platforms, these tools help you scale your social media efforts, engage customers, and monitor mentions, or conversations about your brand.
SMMS platforms work best as an extension of your sales, social CRM, and email marketing efforts. When aligned correctly, marketers report the following benefits:
- Generated exposure for brand – 88 percent
- Increased website traffic / subscribers – 72 percent
- Improved search rankings – 62 percent
- New business partnerships – 56 percent
- Increased generation of qualified leads – 51 percent
- Reduced overall marketing expenses – 49 percent
- Improved sales – 43 percent
Social media marketing software varies widely between vendors. This guide will help you better understand the capabilities of various SMMS systems, how it can benefit your company, and how to choose the best social media marketing vendor for your business.